The Matrix Theatre : The Mind-Opener On Melrose | Melrose Ave LA
In 1977, the lot across from the building about to house a theatre was just a dirt trucking company lot. At that time, Melrose Avenue was occupied by craftspeople and antique shops, but not resembling the vibrant scene it would soon offer. Consequently, property was affordable. Joseph Stern, who was born just two blocks away, purchased 7657 to open an actor-focused theatre that would, nearly forty years later, be one of the longest-standing businesses on the Avenue.